Struggling to keep in touch with your growing mailing list? It’s a common issue. After all, you have all kinds of other business tasks to do. You have to create new products and programs, manage your social media accounts, write new blog posts, record webinars, and coach your clients.
With all that going on, finding time to send emails can be a challenge. And even if you do find the time to mail regularly, you feel as if your efforts are wasted when an email goes out to only a few hundred (or fewer) people.
Unlike a broadcast email, which goes out only to those subscribed to your list at the time you hit the ‘send’ button, autoresponder messages hit the inbox of everyone who joins your list, whether today or two years from now.
That means that your no-brainer offer won’t be seen by just a handful of subscribers before sinking like a stone in a pond. Instead, it will continue to work for you—and put money in your pocket—for months or even years.
You can approach an autoresponder in two ways: plan ahead, or create as you go. For example, you might have an opt-in gift of a printable checklist. When you create your funnel, you’ll also want to write a few emails to go out over the following days/weeks to those who download. This helps to build a good relationship with your new fans.
But don’t just set that sequence up and forget about it. Instead, repurpose your broadcast emails, too. In other words, when you do send out a broadcast, if it’s a good email with a great offer (and it’s not time sensitive) then you want to get it in front of as many people as possible. To do that, simply add it to the end of your existing autoresponder.
Most email providers make it super easy to create a duplicate email and add it to a sequence. All it takes is a few clicks and you’re done. Just be sure to edit out anything that’s time sensitive, so your future readers don’t feel left out.
Autoresponder sequences aren’t exactly “set it and forget it” resources, though. You do want to make a point of revisiting them from time to time, just to be sure they’re still relevant, that you still offer the products you’re promoting, and that you still endorse any others you link to. Also, you’ll need to check for broken links, outdated advice, and old branding. Remember, your subscribers are receiving your autoresponder messages today, so to readers, these are current emails. Broken links and other issues make you look like you’re not paying attention.