Establishing yourself as an expert in your field will help you gain both recognition and respect. That recognition and respect transfers directly to your business and brand.
If people trust that you truly know what you are talking about, they will feel good about investing in your product or service.
A website is the best place to start. Build a professional looking site with informative content and you’ll have a source of expert information to direct customers to.
Remember that it is okay to give away some of your precious knowledge free of charge. Offer the customer something useful up front and they will label you as a legitimate source to go to for whatever your company may offer.
Not only that, but they will view you as an expert and also feel connected to you as a real human being.
Find the right places to gain recognition. Put yourself out there and command respect through that exposure. Highlight your achievements and successes.
Branding yourself as an expert is all about getting other people to recognize something about you that you already know.