Persuasive Writing and How To Use AIDA In Your Marketing
No matter how good your sales funnel, it will only be as strong as your weakest link. And in many cases, that weakest link is…
Category: Copywriting
Copywriting 101: Features vs. Benefits (And How to Know the Difference)
If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the…
Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that…