Smarter Marketing Pro

The Power of AIDA in Your Marketing Strategy: A Guide for Beginners

Learn how to use AIDA (Attention, Interest, Desire, Action) to create persuasive writing for your marketing. Discover the power of this technique to capture your audience's attention and drive them to take action.

Copywriting

Copywriting 101: Features vs. Benefits (And How to Know the Difference)

If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the great things about our new coaching

Copywriting

Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting