The first step to creating your funnel is to clearly define your audience. But before you do that, you have to be clear on your core offer.
You don’t need to know every single detail of the offer, or how specifically you’re going to position it. You just need to have a very basic understanding of the product or service that you want to sell. All the other offers in your funnel will be connected to this.
Your core offer is your primary product/service.
For some businesses, the core offer might be obvious. For example, if you’re a coach who only sells an 4-week one-on-one coaching package, that’s your core offer. Or, if you create websites for coaches, that’s your core offer.
But for others, choosing their core offer is a bit more complex. For example, they want to launch a new webinar and develop an offer funnel specifically for that. Or, they have two very different audiences that each need their own funnel.
Use the following questions to guide you through the process of narrowing down your core offer.
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