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SMARTER FUNNELS

Clarify Your Core Offer

The first step to creating your funnel is to clearly define your audience. But before you do that, you have to be clear on your core offer.

You don’t need to know every single detail of the offer, or how specifically you’re going to position it. You just need to have a very basic understanding of the product or service that you want to sell. All the other offers in your funnel will be connected to this.

Your core offer is your primary product/service. 

For some businesses, the core offer might be obvious. For example, if you’re a coach who only sells an 4-week one-on-one coaching package, that’s your core offer. Or, if you create websites for coaches, that’s your core offer. 

But for others, choosing their core offer is a bit more complex. For example, they want to launch a new webinar and develop an offer funnel specifically for that. Or, they have two very different audiences that each need their own funnel.

Use the following questions to guide you through the process of narrowing down your core offer.

  1. What is your core product or service? Coaching for high-level entrepreneurs who want to have 6-figure months. 
  2. What product or services do you offer? 8-week group coaching sessions online, webinars, one-on-one coaching.
  3. If you have multiple products/services, in an ideal world, which one would you focus on? What brings you joy? Weeklong destination group coaching intensives.
  4. What product/service requires your immediate attention or needs a boost in sales? Upcoming weeklong group coaching intensive in Maui.
  5. What is your core offer for this funnel? Upcoming weeklong group coaching intensive in Maui.

Key Takeaways:

  • The first step to creating an offer funnel is to clearly define your audience.
  • Before you can work up an ideal customer profile, you must broadly identify your core offer.

Action Steps:

  1. Answer the following questions in your Action Guide. 
  1. What is your core product or service?
  2. What other product/services do you offer?
  3. If you have multiple products/services, in an ideal world, which one would you focus on? What brings you joy? 
  4. What product/service requires your immediate attention or needs a boost in sales? 
  5. What core offer will you focus on for this course?

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What Is a Sales Funnel

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