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How to Use Instagram’s Live Video

by | Feb 4, 2020 | Instagram Marketing

Are you looking to connect with your followers on a deeper level and grow your brand on Instagram? Well, Instagram’s Live Video feature is the tool you need! Think of it as a magic wand that lets you share your personality and expertise with your followers in real-time. But if you’re new to Instagram Live, it can be overwhelming. Don’t worry, we’ve got you covered!

In this guide, we’ll show you how to master Instagram Live and grow your audience like a pro.

Get Started

Here is a step-by-step guide on how to use Instagram’s Live Video:

  • Step 1: Open the Instagram app on your mobile device and tap on your profile picture in the bottom right corner.


    Step 1: Open the Instagram app on your mobile device and tap on your profile picture in the bottom right corner.

  • Step 2: From your profile page, swipe right to open the camera.

  • Step 3: Swipe left on the camera options at the bottom of the screen until you reach “Live.”

  • Step 4: Tap the “Live” option and then tap the “Start Live Video” button to begin your live stream.

  • Step 5: Engage with your audience by responding to comments and questions in real-time during your live stream.

  • Step 6: When you’re ready to end your live stream, tap the “End” button in the top right corner of the screen.

  • Step 7: After your live stream has ended, you have the option to save it to your camera roll or share it to your Instagram Story for 24 hours.

Additional tips:

Before going live, you can choose to turn off comments or only allow comments from people you follow.

Consider promoting your upcoming live stream on your Instagram Story or other social media platforms to increase viewership.

Use a strong and catchy title for your live stream to attract viewers.

Try to keep your live stream engaging and interactive by responding to comments and asking for feedback from your audience.

Engage with Your Audience

As you’re broadcasting, your followers will be able to comment and ask questions in real-time. Make sure to engage with them by responding to their comments and answering their questions. It’s like having a conversation with your followers!

Here are some tips to help you engage your audience on an Instagram Live:

  • Have a clear topic and purpose: Before you go live, have a clear idea of what you want to talk about and what you want your audience to take away from your live stream.

    Example: If you’re a fitness influencer, you could do a live stream on “10 Minute Ab Workout You Can Do at Home” with the purpose of helping your followers stay fit while staying indoors.

  • Promote your live stream: Let your followers know ahead of time when you will be going live so they can tune in. You can do this through Instagram Stories, posts, or even by sending out an email newsletter.

    Example: You can create a series of Instagram Stories leading up to your live stream, letting your followers know the date and time you’ll be going live and what you’ll be discussing.

  • Use a catchy title: Use a title that is catchy, intriguing, and clearly communicates what your live stream is about. This will make your followers more likely to tune in.

    Example: If you’re a food blogger doing a live stream on how to make homemade pasta, you could use a title like “Pasta Party with Chef [Your Name]: Homemade Pasta Made Easy”.

  • Encourage participation: Ask your followers to engage with you during the live stream by asking questions or leaving comments. Respond to their questions and comments to make them feel heard and valued.

    Example: You could ask your followers to leave their favorite pasta recipe in the comments or to ask you any questions they have about pasta making.

  • Be yourself: Your followers are tuning in to see you, so be yourself and let your personality shine through. This will help to build a deeper connection with your audience.

    Example: If you’re a travel blogger doing a live stream about your recent trip to Bali, share your personal experiences and stories, and let your personality shine through.

  • Keep it interesting: Keep your live stream interesting by mixing things up. Use props, switch up your background, or invite guests to join you.

    Example: If you’re a beauty influencer, you could use different makeup looks for each live stream or invite guests such as makeup artists or other beauty influencers to join you.

  • Show appreciation: Thank your followers for tuning in and participating. Showing appreciation will make them feel valued and more likely to tune in to your future live streams.

    Example: At the end of your live stream, you could thank your followers for tuning in and ask them to share any feedback they have or suggest topics for your next live stream.

End Your Live Stream and Save it

When you’re ready to end your live stream, tap the “End” button in the top right corner of the screen. You can then choose to save it to your camera roll or share it to your Instagram Story for 24 hours.

By following these steps and practicing your live streams, you’ll be able to master Instagram Live and take your social media game to the next level. Whether you’re a business owner, influencer, or just looking to connect with your followers on a deeper level, Instagram Live is the key to success.