When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?
You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting.
Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless “quiz” or two. But for coaches, Facebook is much more than that. It’s a place to connect with potential clients, and that means that when you’re sharing your latest blog post or program with your business friends, you have to keep good copywriting in mind.
LinkedIn Profile
What makes you stand out from the other coaches in your niche? Your LinkedIn profile is where you share what makes you the best person to solve your ideal client’s problems. It’s where you shout about your credentials and let your ego run the show. Think of your LinkedIn profile like a resume, and be sure to list your most impressive credentials.
About Page
Here’s your chance to have some fun while blowing your own horn. It’s important to know that the about page is often the most visited page on a website, so it’s a critical piece of your overall brand and message. The purpose of your about page is to entice people to want to learn more about your services, so be sure to include a call to action on the page.
Blog Posts
All blog posts have a job to do. Maybe they’re meant to lead your reader to a sales page. Perhaps you’re asking for readers to subscribe to your mailing list. Maybe your blog post is designed to start a conversation. Or maybe it’s just sharing great content and inviting readers to learn more by clicking on related posts. Whatever the job, it’s copywriting that entices your reader to take that next action.
One hundred and forty characters is precious little space for creating compelling content, yet that’s exactly what you must do if you hope to use Twitter as part of your overall marketing strategy. Think of tweets like email subject lines, and craft them to convey as much information as possible while still enticing readers to take action.
Whether you’re sending an email about a new product or service or simply letting readers know you have a new blog post up, your email definitely qualifies as copywriting. In fact, even the personal emails you send to prospective clients contain what we would call copywriting.
The fact is, copywriting is everywhere in your business, from your sales pages to your invoices. Whenever you ask a reader to take some action, you’re writing copy, and the more comfortable with the idea of it, the better (and more natural) you’ll become.
What if you could get all of your sales letters, scripts, webinar slides, emails, and ads written (in less than 10 minutes) without hiring an expensive copywriter?
There’s a FREE training that you should see where funnel expert Russell Brunson and professional copywriter Jim Edwards show you exactly how this works…
Seriously, there’s no catch, no cost, and no time to wait!
This is the solution you’ve been looking for if your business uses…
– Email Campaigns
– Webinar Slides
– Social Media Ads
– Sales Letters
– 5-Minute Scripts
Until now, I’m guessing you’ve probably forced yourself to write copy, only to have it not convert as well as you’d like sometimes…
(Am I right?)
Or, maybe you’ve been forced to dig deep into your pockets, and hire an expensive copywriter.
This training will show you how to take all of the guesswork and frustration OUT of writing copy – it literally doesn’t get easier than this… Watch It Now
Trust me…
I definitely don’t want you to waste time suffering through writing copy on your own from scratch…
…or worse, looking for another expensive copywriter to bleed your expense report (especially when there’s no guarantee that their copy will even convert!).
Copy is essential for your business…but it shouldn’t drain your time or your income stream!
If you struggle to write good copy for your business (or if you’re like me and just don’t have the time, or don’t WANT to do it), then this free training is going to be an eye-opener for you! Watch the FREE training